About me

So, who is Aaron Booker?

Well, every superhero has their beginning…and I love to read about them (and watch them at the movies). Unfortunately for me, I wasn’t sent here from an extinct planet by my parents, or bitten by a radioactive spider, so, I’ll have to settle with being that athlete who was passionate about drawing, video games and problem solving. That creative passion ultimately led me to a degree from George Mason University in Digital Art & Animation. However, it was the love for emerging technology and a keen interest in people and their psychology that has led me to pursue my true heroes’ journey in UX. My goal has become to take all of my learned experiences, add them to my toolbelt, and help create unique experiences.

Design Approach

I strive to create solutions that are elegant and functional.  Being the problem solver that I am, my natural inclination is to jump right in and start “solving”. However, before I get sketching, and red-eyed from staring into my various computer programs (I’m a Mac guy btw), I have to ask the right questions – and wrong questions – to find out the true underlying problem. I can only get there by listening, watching, and understanding the “why”. Only then can I begin to research what’s been done before, gather info and initiate the infamous  iterate, test, refine cycle.